letsfish.africa
Designer & Developer
Led end‑to‑end: Figma design system, interactive prototypes, Webflow implementation, and exported production code for client integration.
TLDR~
Designed and built a mission‑driven website in Figma and Webflow that guided visitors through a clear problem → solution path, turning 87% of qualified visitors into clients.
Goals
– Clarify messaging so visitors immediately understand purpose and next steps
– Create a reusable Figma design system for consistent content growth.
– Ship a production Webflow build that matches the design and can be exported for client integration.
– Prioritize accessibility and performance across devices.
How it went
– Problem framed clearly: distilled the client’s goals and visitor needs into a single, scannable value proposition that set expectations immediately.
– Guided experience: used a prioritized information architecture, strong CTAs, and progressive disclosure to lead visitors from awareness to trust to action.
– Execution and handoff: translated the Figma design system into a maintainable Webflow build, optimized for accessibility and performance, and delivered exportable code so the client could embed the site into their workflow without friction.
Deliverables
– Figma source file with design system and responsive layouts.
– Webflow project with symbols, classes, and interactions.
– Exported production code bundle (HTML/CSS/JS/assets).
– Integration guide explaining embedding and content updates.
