myescrow.africa
Designer & Developer
Led end‑to‑end: Figma design system, interactive prototypes, Webflow implementation, and exported production code for client integration.
TLDR~
Designed and built a mission‑driven website in Figma and Webflow that guided visitors through a clear problem → solution path, turning 84% of qualified visitors into clients.
Goals
-Clarify messaging so visitors immediately understand how escrow secures transactions and what next steps to take.
-Create a reusable Figma design system to support Escrow Africa’s multi-currency expansion and content growth.
-Ship a production Webflow build that perfectly matches the high-fidelity design and can be exported for internal developer integration.
-Prioritize accessibility, performance, and trust across local and global devices.
How it went
-Problem framed clearly: Distilled complex financial security concepts into a single, scannable value proposition that builds instant trust for both local clients and the African diaspora.
-Guided experience: Used a structured three-step information architecture (Agree, Secure, Verify) alongside progressive disclosure for pricing and FAQs to lead visitors seamlessly from curiosity to transactional trust.
-Execution and handoff: Cleanly translated the Figma design system into an optimized, maintainable Webflow build. Delivered a clean, exported production code bundle so the client’s engineering team could seamlessly embed the front-end into their secure escrow ecosystem.
Deliverables
-Figma source file with financial UI design system and responsive layouts.
-Webflow project featuring clean CSS classes, components, and interactive flows.
-Exported production code bundle (HTML/CSS/JS/assets) ready for ecosystem integration.
-Integration guide detailing custom component handoff and future content updates.
